They're running with the slogan "The Drinking Mans' scotch". Well, I guess it's something. Fortunately holiday ad campaigns aimed at once a year drinkers are short. In the holiday spirit, here's a free one to the ad guys from me to you; "Dewars, we're the Bud-lite of scotch" -or- "Dewars, we were actually a pretty decent liquor back in the day, then people started walking upright".
Cheers,
Tommy B